About Us | The Hoselink Story

Australia’s #1 Gardening Supplies Company, 100% Australian Family Owned & Operated

Our Story

Hoselink is an Australian family owned and run company dedicated to delivering the best watering experience you’ve ever had. From humble beginnings in 1998, we’ve grown from a small Aussie business run out of one family’s dining room into a thriving company that employs a staff of over 40.

What hasn’t changed during that time is our commitment to providing our customers with a truly exceptional experience. From purchasing Hoselink products from the comfort of their own home to our after sales support, we strive to deliver a watering and shopping experience unlike any other.

So when you purchase Hoselink, you’re not only getting quality products you can count on, you’re becoming part of the Hoselink family.

The Journey

1998 The Hoselink coupling patent is registered.

1999 Sign a deal with hose manufacturer Dayco Swan to distribute fittings throughout retailers in the USA. Sign a deal with a French direct marketing company. In Australia fittings are distributed via Yates and sold in Bunnings, Big W, Mitre10, Kmart and other retailers.

2000 Tim moves to the UK to try and build the business in Europe, with various attempts to sell direct via QVC TV shopping in the USA, UK & Germany.

2008 After battling along for 9 years and near financial ruin, the retail distribution model is abandoned. Tim re-groups and returns to Australia.

Dec 2008 In a last ditch attempt to save the business, the Australian online website is launched.

Feb 2009 Tim’s daughter Sally leaves her job to help the business and the first customer service employees are hired. Everyone is working from the Kierath family dining room.

March 2009 Tim and his daughter Sally appear in the first 4 minute advertorial on Channel 9’s Kerry-Ann Morning Show. The phone line rings hot all day!

Jan 2010 With growing sales, operations are moved into a 100sqm warehouse and office space in Brookvale. Sally gets another job and leaves things to Tim to run.

Aug 2010 The first TV ad campaign starts, featuring hose fittings, hoses and a hose reel. They strike a chord and the first hose reel shipment sells out.

Nov 2010 Tim’s son Ben joins the business full-time.

Feb 2011 Inventory and staff is growing rapidly so operations are moved into a 1,300sqm warehouse on the other side of Brookvale.

Mar 2011 Tim’s son James joins the business full-time (and gets roped into photo shoots).

May 2012 Tim ignites his passion for cars and at the same time helps raise funds for the Royal Flying Doctor Service by entering the annual Outback Car Trek in his re-fit 1972 Holden Brougham.

Aug 2012 Exhibit for the first time at the Newcastle Home Show. The team is blown away by the positive customer response they receive.

Jul 2013 Our Hoselink no-burst fittings are awarded the 2013 Australian Business Award for Product Excellence.

Feb 2014 The Hoselink website gets a fresh look.

Jun 2014 Start selling Hoselink fittings in the USA via Amazon.

Mar 2015 On the move again into a 3,500sqm warehouse & office to cope with growing storage, staff and operational requirements.

Jul 2015 This time our Hose Reels are awarded the 2015 Australian Business Award for Product Excellence.

Aug 2016 A huge innovation in our hose fittings. After a complete re-design, the new and improved Hose Connector with Flow Control is launched.

Sep 2016 We take a new approach to our TV advertising and freshen things up.

Apr 2017 Not to be outdone by the boys, Tim’s daughter Sally re-joins the business.

Jul 2017 Popularity is high with 73,000+ reviews across the Hoselink website and external review sites and 100,000 likes on the Hoselink Facebook page.